- Builds stronger relationships
- Increases brand recall
- Shows genuine care and appreciation
- Your relationship with the recipient: Are they a long-term client, a new contact, or a valued employee?
- The tone: Should it be formal, friendly, or slightly humorous?
- The length: Keep it concise and to the point.
| Action | Result |
|---|---|
| Generic Card | Likely forgotten, little impact |
| Personalized Message | Memorable, builds goodwill, strengthens relationships |